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商业计划书英文
今天在网上看到《商业计划书英文》，好东西应该跟大家分享，改了一下错别字，觉得好就请收藏下。
商业计划书英文
Yourbusinessplanisveryoftenthefirstimpressionpotentiingle,largemarketthatwillbesoldthroughasingle,provendistributionstrategy.
Thatisnottosaythatadditionalproducts,applications,markets,anddistributionchannelsshouldbediscarded-instead,theyshouldbeusedtoenrichandsupportthehighlyfocusedcorestrategy.
Youneedtoholdthestorytogetherwithastrong,compellingcorethat,andlettherestbesupportingcharacters.
Nogo-to-marketstrategy
Businessplansthatfailtoexplainthesales,marketing,anddistributionstrategyaredoomed.
Thekeyquestionsthatmustbeansweredarewhowillbuyit,why,andmostimportantly,howwillyougetittothem?
Youmustexplainhowyouhavealreadygeneratedcustomerinterest,obtainedpre-orders,orbetteryet,madeactualsales-anddescribehowyouwillleveragethisexperieneethroughacost-effectivego-to-marketstrategy.
”Wehavenocompetition”
Nomatterwhatyoumaythink,youhavenotadirectcompetitor-inthesenseofacompanyofferinganidenticalsolution-butatleastaareasubstituteforaclassmailisasubstituteforcoronarybypassisasubstituteforanangioplasty.
Competitors,simplystated,consistofeverybodypursuingthesamecustomerdollars.
Tosaythatyouhavenocompetitionisoneofthefastestwaysyoucangetyourplantossed-investorswillconcludethatyoudonothaveafullunderstandingofyourmarket.
The“Competition”sectionofyourbusinessplanisyouropportunitytoshowcaseyourrelativestrengthsagainstdirectcompetitors,indirectcompetitors,andsubstitutes.
Besides,havingcompetitorsisagoodshowsinvestorsthatarealmarketexists.
Toolong
Investorsareverybusy,anddonothavethetimetoreadlongbusinessalsofavorentrepreneurswhodemonstratetheabilitytoconveythemostimportantelementsofacomplexideawithaneconomyofwords.
Anidealexecutivesummaryisnomorethan1-3idealbusinessplanis20-30pages(andmostinvestorspreferthelowerendofthisrange).
Remember,theprimarypurposeofafund-raisingbusinessplanistomotivatetheinvestortopickupthephoneandinviteyoutoanin-personisnotintendedtodescribeeverylastdetail.
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