应用文写作.ppt

应用文写作23106.pptChina Pharmaceutical University Lecture on Practical Writing China Pharmaceutical University ‘ Reading maketh a full man, conference a ready man, and writing an exact man. ’--- Of Studies Sir Francis Bacon China Pharmaceutical University Contents Introduction to Practical Writing Major Types of Practical Writing English Letters E-mails Notes Ré sum és Student Academic Records Medical Academic Writing China Pharmaceutical University Contents Introduction to Practical Writing Major Types of Practical Writing English Letters E-mails Notes Ré sum és Student Academic Records Medical Academic Writing China Pharmaceutical University ? What is practical writing? ? Practical writing refers to the varieties of English for practical purposes. ? . Personal/social/business letters, notices, telegrams, e- mails, advertisements, introduction, etc. China Pharmaceutical University Key Characteristics of Practical Writing: ? Regularity in form 形式规则(formality: standard and stable) ? Simplicity in style 风格简单(emphasis on what is meant to transmit) ? Briefness in content 内容简短(conciseness) China Pharmaceutical University Contents Introduction to Practical Writing Major Types of Practical Writing English Letters E-mails Notes Ré sum és Student Academic Records Medical Academic Writing China Pharmaceutical University Contents Introduction to Practical Writing Major Types of Practical Writing English Letters E-mails Notes Ré sum és Student Academic Records Medical Academic Writing China Pharmaceutical University Major Types of Practical Writing ? Letters/correspondences ? There are three kinds of letters: personal, social and business. They differ in their degree of familiarity. Business letters are the most formal, usually with a standard format. China Pharmaceutical University Parts of English Letters ? Heading ( 信头) (写信人的地址和日期) ? Inside address ( 收信人地址和姓名) ? Salutation ( 称呼)? Body ( 正文)? Complimentary close ( 结束语) ? Signature ( 签名) (低于结束语一两行,亲笔签名) ? Enclosure/En