SUMMER 2003 MITSloan Management Review Clark Gilbert The Disruption Opportunity Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 4443 MITSloan Management Review Reprints/Back Issues Electronic copies of SMR articles can be purchased on our website: To order bulk copies of SMR reprints, or to request a free copy of our reprint index, contact: MIT Sloan Management Review Reprints E60-100 77 Massachusetts Avenue Cambridge MA 02139-4307 Telephone: 617-253-7170 Toll-free in US or Canada: 877-727-7170 Fax: 617-258-9739 E-mail: ******@ Copyright Permission To reproduce or transmit one or more SMR articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission to copy articles, contact: P. Fitzpatrick, Permissions Manager Telephone: 617-258-7485 Fax: 617-258-9739 E-mail: ******@ The Disruption Opportunity Disruptive innovation in an industry always creates new markets and growth. isruptive innovation has usually been considered by established businesses as Companies should go on Dan attack that must be met through defensive measures. And indeed, disrup-
