特定电视背景墙广告策划方案.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building underection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
还在担忧你的产品图册〔CATALOGUE〕被当成垃圾丢掉吗？还在担忧每年投入的大量广告宣传费用达不到预期的效果吗？想成为广告投放最有价值的企业吗？把产品图册〔CATALOGUE〕改版为DM杂志！
一、广告目的
(一) 让收入中上等人群都知道厂家电视背景墙的信息;
(二) 让广告辐射周边县市,影响周边消费市场向厂家转移;
(三) 短期内迅速扩大厂家电视背景墙的社会影响和知名度;
(四) 突出表现厂家电视背景墙的独特特点。
(五) 刺激大众购买欲，促进销售;
围绕上述广告目的开展广告策划。
二、广告策划的基本原则
(一) 提升厂家电视背景墙的优秀形象和品牌含金量;
(二) 广告活动要表达厂家电视背景墙与众不同的实力;
(三) 以节约费用为原则安排广告传播计划高调入市；
(四) 广告效果是积累性的,因此要经常性的推出相应广告;
三、广告目标受众
根据对广州等市场的分析,结合当地经济状况及架构,营销工作的重点是中上等消费者。因此,在对媒体选择的方面注重考虑以中上等人群为主,以后可根据发展需要向临县扩张广告力度。
四、整体广告策略〔高调入市〕
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500