央视财经频道?是真的吗?
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-disciplio make interactions and verification. Ever since its first release on April 28, 2022, it has received great attention from all sectors of society, and its audience rating has continued to go up. This program has been long at the top in audience ratings, among all CCTV 2 programs.
This paper falls into five chapters. The first chapter is the introduction part which introduces the origin of this research topic, research status, significance, methods and innovations. In the second chapter, on the basis of journalism, communication, media economics, sociology and other related theories, the program background and positioning are analyzed. Analytical results show that this program is a product of the joint development of society and the media. Moreover, interactive and vivificated characters of this program are analyzed and elaborated. In the third chapter, the content analysis method is adopted to make a quantitative analysis of the topic selection source and contents of this program and find that this program mainly touches upon hot topics closely linked to people’s livelihood and show humane care. In the fourth chapter, the radio and TV journalism, the narrative theory, and relevant disciplinary knowledge of psychology and color science are used to conduct a detailed study of the program pattern including its program form, programming strategies and element symbols. The third and fourth chapters constitute the core part of this paper. In the last chapter, based on systematic analyses made in previous chapters, recommendations are put forward to improve deficiencies of the program. Moreover, implications of this program for life service programs in China are summarized, so as to provide useful references for developing life service programs in China.
Research proves that the success of the program “Is it true〞 lies in the artful “mixture of various
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