消费者行为学缩印.doc

消费者行为学缩印
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang crdize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the- 4 -
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
借助某种刺激与某一反响之间已有的联系，经由练习可以建立起另一种中性刺激与同样反响之间的联系。13、操作性条件反射：学习是一种反响概率上的变化，而强化是增强反响概率的手段。一个操作或自发反响出现之后，有强化物或强化刺激尾随，那么该反响出现的概率增加；经由条件作业强化了的反响，如果出现后不再有强化物的尾随，该反响出现的概率就会减弱。14、刺激泛化：消费者对某特定刺激所作的反响会扩大到其他相似刺激的反响中。15、刺激区分：消费者将某一刺激与另一类似刺激相区分的学习过程。16、认知学习：是学习者头脑内部认知结构的变化。个体的行为并不是有行为结果的奖赏或强化所决定，而是由个体丢目标的期待所引导的。17、态度：消费者对某一事物或观念所持有的正面或反面的认识上的评价、情感上的感受和行为上的倾向。18、个性 ：指决定和折射个体如何对环境做出反响的内在心里特征。19、品牌个性：是品牌形象的一局部，是指产品或品牌特性的传播以及在此根底上消费者对这些特性的感知。20、自我概念：个体对自身一切的知觉、了解和感受的总和。21、文化：是某个特定社会的大多数成员所习得和共享、用以指导其消费行为的信念、价值观和习俗的总和。30、亚文化：某一文化群体所属次级群体的成员共同拥有的独特信念、价值观和习惯。：. 32购置动机：为了满足一定需要而引起人们购置行为的愿望或意念，是引导消费者购置某一商品、选择某一品牌的动机。33
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang ci