最新牡丹江市花河啤酒.doc

牡丹江市花河啤酒
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang c, further standardize internal management, improve staff quality. Adhere to the3
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
目 录
第一局部 市场与消费者调查
营销环境分析………………………………………………………………3
1、市场概况分析…………………………………………………………………3
2、市场环境分析总结……………………………………………………………3
二、消费者分析 …………………………………………………………………4
1、消费者选择本品牌商品的一般观念…………………………………………4
2、现有消费者构成情况…………………………………………………………4
3、现有消费者的消费行为………………………………………………………4
4、潜在消费者分析………………………………………………………………4
5、消费者的分析总结……………………………………………………………4
第二局部 产品分析
一、产品特征分析…………………………………………………………………5
1、产品质量 ………………………………………………………………………5
2、产品价格 ………………………………………………………………………6
3、产品材质 ………………………………………………………………………6
4、生产工艺 ………………………………………………………………………6
5、产品的外观与包装 ……………………………………………………………6
6、与同类产品的比拟 ……………………………………………………………6
二、产品生命周期分析……………………………………………………………6
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the4
actively carry out the law on civil air defense education, drawn out of the air def