浅谈广告语中修辞的运用.doc

浅谈广告语中修辞的运用
actively carry out the law on civil air defense education, drawn out of the air defense in Pinglian knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
目 录
摘要 …………………………………………………………………………… 2
一、概述 ……………………………………………………………………… 3
二、广告语的特点 ………………………………………………………………… 3
三、广告语中修辞的运用 ………………………………………………………… 4
（一）比喻 ………………………………………………………………………… 4
（二）夸张 ………………………………………………………………………… 5
（三）拟人 ………………………………………………………………………… 5
（四）双关 ………………………………………………………………………… 6
（五）仿词 ………………………………………………………………………… 7
（六）押韵 ………………………………………………………………………… 8
（七）反语 ………………………………………………………………………… 8
（八）对比 ………………………………………………………………………… 8
（九）对偶 ………………………………………………………………………… 9
（十）回文 ………………………………………………………………………… 9
四、广告语中使用修辞须注意的问题 …………………………………………… 10
五、结束语 …………………………………………………………………… 10
参考文献 ………………………………………………………………………11
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the10
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
摘要
修辞，本义就是修饰言论，也就是在使用语言的过程中，利用多种语言手段以收到尽可能好的