谭心瑜 论文定稿.docx

北京理工大学珠海学院2020届本科生毕业论文
A Study on the Internet Celebrity Economy in the New Media Era
学 院：
ity Era 3
Internet Celebrity Era 3
Internet Celebrity Era 4
2 Realization Models of the Internet Celebrity Economy 5
The Direct Realization Models 5
Advertising 5
Rewarding 6
Training 7
The Indirect Realization Model 8
3 The SWOT Analysis of the Internet Celebrity Economy 10
Strengths 10
Close Relation with Fans 10
Excellent Internet Celebrities 11
Weaknesses 11
Negative Information 11
Brand Image Maintenance 12
Opportunities 13
The Rise of New Media Era 13
北京理工大学珠海学院2020届本科生毕业论文
The Development of E-commerce Platforms 13
Threats 14
Short Life Cycle 14
Strict Supervision 15
4 Suggestions on Developing the Internet Celebrity Economy 17
Improve the Quality of Contents 17
Strengthen Regulations 18
Raise the Rationality of Consumption 18
Conclusion 19
References 20
Acknowledgments 21
北京理工大学珠海学院2020届本科生毕业论文
2
Introduction
With the rapid development of the Internet technology, the word “Internet celebrity” appeared and then exploded in 2016. As a profession, Internet celebrity is becoming more and more popular among people. Internet celebrities can make money from their fame by making use of their influences on fans. Therefore, the population of Internet celebrities in China has been expanding in recent years. For its ample reward, a large number of people choose to become an Internet celebrity for making a living. There is no doubt that it is an outcome of the development of economy, science and technology. Until now, the development of Internet celebrity has gone through three stages, namely, Internet Celebrity Era, Internet Celebrity Era and Internet Celebrity Era. Each era has its own styles and characteristics influe