淘宝店运营之内功修炼.ppt

淘宝店运营之内功修炼义乌志诚电子商务 luation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 嘉宾介绍?演讲人:郜永华?主讲人介绍:电子商务顾问, 8年互联网经验。有实战性的产品策划、网站运营、资讯编辑管理经验。出版《网络编辑基础》《互联网笔记》。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 内功三要素?一、产品分析与价格定位?二、图片拍摄中的卖点提炼?三、店铺装修及宝贝详情页设计 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 产品分析与价格定位?一、产品的优势在哪里——卖点?二、对商品进行划分类型——高利润型、低利润型、普通销售型、活动产品。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 产品拍摄中的卖点提炼?一、通过对产品的分析,知道卖点在哪里? ?二、图片拍摄时尽量将卖点放大——细节图 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 图片处理之文案处理?一、没有卖点——赋予其卖点?二、卖点的位置:商品的细节图上,站在消费者角度提卖点 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 图片处理的基本原则?让图片说话,使顾客不用问即决定是否购买?优秀图片的判断标准——高点击率、高转化率,同样适用于钻石展位、直通车 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty