优衣库陈列规划报告品牌管理报告优衣库日本优衣库的服装经营之道摘要从贯穿始终的“ Made for All ”的独特经营理念将自己定位于为最广大的顾客群提供产品,到用物美价廉的产品吸引顾客,再到 SPA 经营模式降低成本提高效率,最后到符合顾客需要的购物环境和线上线下同时服务不同地区相应的顾客,优衣库一直知道自己要成为怎样的品牌、要为顾客提供什么样的产品与服务,几十年来坚持理念、不断优化经营销售模式,终创造出自身的辉煌。关键词:优衣库经营理念社会化营销模式 O2O 模式 THE BUSINESS MANAGEMENT OF UNIQLO ABSTRACT From that runs through the Made for All philosophy unique positioning itself on providing products for the overwhelming majority of the customer base, to attract customers with affordable products, then SPA business model to reduce cost and improve efficiency, and finally to meet customers' Where necessary shopping environment and the online and offline services corresponding customers in different regions, Uniqlo has been know to e a kind of brand, to offer what products and services to our customers for decades insisted philosophy, constantly optimize business sales model, and finally create their own glory. Key words: UNIQLOoperation philosophy social marketing model O2O model 目录 1. 优 衣库的背景介绍..................................................................................................... ................... 1 优 衣库品牌介绍..................................................................................................... ............. 1 优 衣库发展历程..................................................................................................... ............. 1 2. 优衣库品牌的社会化网络营销典型案例.................................................................................... 2 体 验营销..................................................................................................... ......................... 2 关 系营销..................................................................................................... .....................( 来自: 论文网: 优衣库陈列规划报 告)..... 3 3. 优 衣库的 O2O 模式..................................................................................................... ................. 4 外 包式线上运营.............................................................
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