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麦肯锡案例面试题：GreatBurger案例分析英文有答案.docx

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麦肯锡案例面试题：GreatBurger案例分析英文有答案
麦肯锡案例面试题：GreatBurger案例分析英文有答案
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麦肯锡案例面试题：GreatBurger案例分析英文有答案
麦肯锡事例面试题：GreatBurg===============================
ClientGoal:ShouldGreatBurgeracquireHeavenlyDonutsaspartofitsgrowthstrategy?
OurclientisGreatBurger(GB) afastfoodchainthatcompeteshead –to-headwith
McDonald's,Wendy's,BurgerKing,KFC,etc.
DescriptionofGreatBurger
GBisthefourthlargestfastfoodchainworldwide,,GBoffersfoodand"combos"forthe
threelargestmealoccasions:breakfast,lunch,anddinner.
EventhoughGBownssomeof itsstores,itoperatesunderthefranchisingbusiness
modelwith 85percent ofits stores ownedbyfranchisees (individuals ownandmanage
stores,payfranchisefeetoGB,butmajorbusinessdecisions(.,menu,look
ofstore)controlledbyGB).
McKinseystudy
AspartofitsgrowthstrategyGBhasanalyzedsomepotentialacquisitiontargetsincludingHeavenlyDonuts(HD),
internationalstorepresence.
HDoperatesunderthefranchisingbusinessmodeltoo,thoughalittlebit
,HDfranchisesareasorregionsinwhichthefranchiseeisrequiredtoopenacertainnumberofstores.
麦肯锡案例面试题：GreatBurger案例分析英文有答案
麦肯锡案例面试题：GreatBurger案例分析英文有答案
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麦肯锡案例面试题：GreatBurger案例分析英文有答案
GB'sCEOhashired McKinseytoadvise himonwhether they should acquire HDornot.
麦肯锡案例面试题：GreatBurger案例分析英文有答案
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