: .
....................................10
. 完成酒店试营业..............................................................10
. 通过三星级认定、并成为本知名酒店之一........................................11
. 实施后楼改造工程，进一步提高经济效益........................................11
7. 市场营销...............................................................................11
. 目标市场 .........................................................................11
. 产品与服务 .......................................................................12
. 定价 .............................................................................12
. 销售渠道 .........................................................................12
. 直接渠道 ...................................................................12
. 间接渠道 ...................................................................12
. 公关宣传策略 .....................................................................13
. 销售激励制度 .....................................................................14
8. 营运和管理.............................................................................15
. 基本业务流程 .....................................................................15
. 人员配备 .........................................................................16
. 管理团队 .........................................................................17
9. 投资与财务评价 .........................................................................17
. 项目实施计划进度..................................................................17
. 投资估算 .........................................................................17
. 收入、成本费用及利润预测..........................................................17
. 住宿收入预测................................................................17
11. 融资计划.
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