员工激励论文.doc

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**：11540136
**城建大学
本科毕业论文/设计
中国房地产业营销协会员工鼓励问题研究
学生：
丽
专业名称：
工商管理
指导教师：
龙天炜 教授
经济与管理学院
二〇一五年六月
.to energize the development of mechanisms for the relevant real estate employees provide references. Firstly, China's real estate industry Marketing Association made a brief introduction, and then the basic concepts and theories of motivation and abroad related incentives were summarized, and finally encourage the problems according to the China Real Estate Marketing Association staff, conduct countermeasures.
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This paper argues that improving staff incentives, should pay attention to personnel training, improve the performance appraisal system, to set an e*ample image and increase the intensity of humane care and so on. In order to achieve good results motivate, encourage incentive to pay attention to the material and spiritual incentives bined with intrinsic motivation and e*trinsic motivation of bining long-term incentives and short-term incentives bined individual and group incentives bined incentives and positive incentives and negative incentives bined.
In this paper, research methods, adhere to the theory and practice, at home and abroad a variety of theories, bined with China Real Estate Marketing Association employee motivation practical problems to analyze and incentives Research Solutions employees. Strategies article on China Real Estate Marketing Association employee motivation, provide guidance and reference for the design of other employees incentives, it has universal significance.
Key Words：CHINAREAL ESTATE MARKETING ASSOCIATION；employee motivating；performance
目录
第1章导论1




文献研究法2
调查研究法2
第2章鼓励的概念及相关理论4





*理论和Y理论8

-劳勒的期望鼓励理论10

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第3章中国房地产业营销协会员工鼓励现状分析13

中国房地产业营销协会开展概况13
公司组织架构14
公司人力状况14