A Life in Sport 1. Do you like sports? 2. Which sports do you like most? 3. Can you name some different kinds of sporded to continue his work for sport. By the age of 26 In 1982 In 1984 In 1988 In 1999 106 gold medals 6 gold medals at World championship 3 gold medals Retired with disappointment One of the greatest sportsmen of the 20th century Li Ning as a sportsman Li Ning as a businessman 1. Why did Li Ning start a sportswear company? 2. What makes Li Ning products successful? 1. Why did Li Ning start a sportswear company? Because he didn’t forget his sporting background and wanted to compete with global giants like Nike and Adidas. 2. What makes Li Ning products successful? Because his sports clothes came onto the market at just the right time, and Li Ning’s designs were attractive but comparatively cheaper. Discussion: 1. What kind of life do you think Li Ning has? 2. What can you learn from him? To sum up… It is a rich life. It is a happy life. It is a successful life. It is a businessman’s sports life. It is a sportsman’s business life. It is a life related to sports forever. And … … anything is possible in life. Life is not easy for any of us. We must work, and above all we must believe in ourselves. We must believe that each one of us is able to do something well and that we must work until we succeed. --- From Marie Curie On the way to a sports shop, you meet a friend who is going to buy a Nike. Try to persuade him/her to buy a Li Ning. Key phrases and sentences 6 out of 7 gold medals launch a new brand have an advantage over achieve the sporting ambitions open a school make a list of on the increase 1. But it was this sense of failure that made him determined to succeed in his new life. 2. The number of young people with money to spend was on the increase. 3. If you go into a school or university anywhere, the chances are you will see students in LiNing
