医院形象广告语医院宣传策划方案.doc

医院形象广告语医院宣传策划方案
of rural drinking water sources, protection of drinking water sources in rural areas by the end sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
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制作活动背景墙、现场医疗咨询区布置l 
活动宣传展板布置（病历宣传样板、健康教育样板）l 
形象宣传品（画册、X展架、现场POP等）l 
3、活动进程： 
8：30，工作人员7名到晚会现场周围发放活动宣传单，布置活动场地为活动造势。（工作重点：工作人员的选择、人员服装/绶带准备、站位、工作职责、l宣传单的调配） 
A、室外阶段：9：00 – 11：00 咨询医生及护士按时到位，活动展开。 
以医师义诊咨询为主同时结合预防保健科的社区讲座进行宣传。同时赠送纪念品 
B、室内阶段：下午3：00 – 5：00 
为了解决广大妊娠期妇女的口腔问题，保证她们的健康和胎儿的正常发育，医院此次提供“健康专家送上门”服务，派遣省内著名专家于天诚社区进行 “孕妇口腔保健”健康教育。（通过专业知识的介绍，倡导爱护牙齿从孕妇做起的健康理念。告知公众特别是妊娠期妇女，妊娠期的口腔保健不仅关系到孕妇自身的健康，还影响到胎儿的健康和发育，是影响一个民族新一代身体健康和口腔健康的大问题，所以爱护牙齿应从孕妇做起。）
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
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凡来参加讲座的孕妇、我院均为其提供一切咨询、检查、治疗服务，并免费为每一位孕妇建立健康档案、定期回访，在其怀孕期间凡来我院就珍者一律全免挂号费（专家、特诊科除外）同时赠送纪念品l 
四、 活动炒作： 
1、 前期炒作：
提前一周平面媒体活动广告和新闻
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