协信圆融青剑湖地块补新充提报案世联.ppt

本报告是严格保密的。协信圆融*青剑湖 31# 地块补充提报案? 20110520 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 前言: 本补充报告旨在通过对项目深入理解与诠释,确定最优营销执行方案,来达成首次开盘的成功与年终销售指标完成。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 总计 1000 套总蓄客 10800 组 12 月底销售 90% 认筹客户 1800 组以上 6-11 月份: 每月蓄客 2160 组,每日 72 组目标理解预设: 10 月份开盘今年需总计蓄客今年需总计蓄客 10800 10800 组,认筹组,认筹 1800 1800 组组平均每月蓄客平均每月蓄客 2160 2160 组,每天蓄客组,每天蓄客 72 72 组组 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 目标下的问题思考 Q1 项目以怎样的立意打动客户,成功在市场上树立高区分度的优质形象? Q2 高远的目标下,如何营销铺排,开拓营销渠道,引爆市场,快速大量蓄客清盘? Q3 世联将提供怎样的保障体系,确保目标的实施与达成? Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 项目立意 1 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 客户诉求对位新中产的首置、首改产品 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. ?各自领域的精英分子?向上健康追求品质紧随潮流?拒绝平庸也不张扬?前途可待信心坚定生活?……客户临摹 Evaluation only. Evaluation only. Created with Client Profile . Created with for