异业联合，资源对接的启示一解秘tel冰箱和农夫山泉的联合之路 (Synergy, resource docking 一 Enlightenment of declassified TCL refrigerators and Nongfu existing pattern of industry, to achieve leapfrog development of TCL refrigerator industry, has become the best choice of TCL refrigerator industry at present, but only their own power, to market the converttional routine play. Rely on innovation, usually product promotion and channel attack and terminal Pinqiang war is difficult to win the competition in the environment. Sun Tzu said: warfare also change. TCL ice washing industry leader - Shi Biguang is a visionary, resource integration master. He decided to a surprise. So at the beginning of this year, TCL white appliances division made a bold adjustment of the annual brand promotion strategy, which is one of the focuses of emphasis through synergy, looking for resources from outside the industry to graft their competitive advantage. First of all, they will take their own resources and competition with weakness of competition trend of refrigerator industry in the next round out again, found that the domes tic refrigera tor industry has been in the competition are relatively rigid, regardless of brand promotion or terminal market competition, the major brands have a serious "self-centered" tendencies think of the Road, not good at leveraging the power, not good at combining with external resources, create a
