卓臣品牌规划提案.doc

卓臣品牌规划提案
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang cg city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the6
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
产品价格：正价250-800元，特价150-250元。新款一般为正价，退市款一般为特价，形成机制。
高价位产品应真正做到用料上乘，做工精细，设计感强。
此种定价策略的意义在于：
拉升品牌档次；
预留未来向上提升品牌档次的空间；
为提升产品质量和增强企业对供应商的博弈能力创造条件。
卓臣品牌价值定位：
简约的时尚/快时尚——有限演绎无限——灵性/超越——自由
体现在品牌核心商业模式上，就是以简约风格创造无限时尚，挑战创意的极限。
沿此核心价值，未来可经由鞋业延伸至服装业，并最终成为一个以简约创意为核心的生活品牌。
诠释角度一：
真正的自由，不是放任，
而是发现，是觉悟，
是承认枷锁，正视束缚。
真正的自