2007年贵阳市宅吉项结构目策略构想.ppt

兴——宅吉项目策略构想 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 筑城市生活的高地一处熟悉而理想的城市 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 录一、市场二、梳理三、借鉴四、模型五、定位六、策略 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. ·观念·梳理·逻辑·方向性·思考性 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 提■区位:宅吉/药厂/老城区/市场空间/居住人气,生活配套,教育资源■基地: 5万平米/30 万平米(最大项目之一) /用地规则平坦/无景观资源/四周环境/道路交通待改善■规划要求:市政路的分隔/排污渠加盖/社区广场■开发要求:高端,高获利/商住 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 略的问题点: ■项目定位高端的成立性■项目高端定位和周边环境的融合和公众认同■市政路网改造相对滞后,对项目开发、形象、展示、功能(如商业)上的影响■商住的配比关系和开发比重■政策面影响(如城市规划/户型比例要求) Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. (一)市场 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 、源于市场( 07 贵阳楼市观察) ——来自市场第一线/侧重高端、城区/数字化 A、市场面专题一