2007年郑州橄榄城全结构程整合推广方案.ppt

Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 本次提案的三项任务 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 推广主题推广战略创意表现 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 推广主题 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 读懂花都港湾,我们的推广就成功了一半花都港湾热销原因及竞争力比对分析 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 市场层面比对市场空白:南三环板块缺乏中档偏高以上品质社区——从综合产品竞争力来看,橄榄城档次高上一筹。市场需求:区域具有典型的商贸经济板块特征,各项经济指标与郑州其它地区比处于中等水平,消费者对商品房等大宗商品的购买力具有一定规模。该项目的成交客群在于: 南区经商批发人员、铁路/宇通/部分行政企事业单位职工、周边城中村居民、南部郊县入迁郑州户、市区中等收入人群、周遍学校中青年教师等。 Evaluation only. Evaluation only. Created with Client Profile . Created