时尚动感炫彩.pptx

Social Media & Indian Beer Industry : A Research Report Picture Source: /blog/?p=1199 5 Key Research Findings Kingfisher is the most popular brand among social media users – slide 15,17 and 19. Maharastra state is the targeted geographic region for all Beer Brands – slide 15. Twitter is the most used platform – slide 16. People associate beer and cricket – slide 22 and 23 . Indian beer buyers are price sensitive – slide 22 and 23. Picture sourrce : /, http://en./wiki/Maharashtra, 1/10/06/twitter-platform-issue-tracker-deprecates-google-code-tracker/, /2010/09/pcc-inv-xi-vs-/, /latest-news/index-to-measure-ess-of-legal-reforms 3 Contents Indian Beer Industry Overview Market Overview Industry Analysis Why Social Media is Required ?? Insights through Social Media Conclusions of Analysis mendations Beer Industry Overview Picture Source: ?id=103896 Indian Beer Industry Huge growth since the liberalization and opening up of economy in 1991. Intolerance towards alcohol in India has decreased through globalization and cultural influence of western countries. Majority of Indian population falls in the age group of 18-35 years, which is the targeted segment for beer sellers. So, India has e the ideal market for the industry. Market overview Indian beer market grew by % in 2010 to reach a value of $5, million. Volume grew by % in 2010 to reach 1, million liters Standard lager is the largest segment accounting for % of the market's total value. United Breweries Limited is the leading player having % share of the market's volume. Indian beer market is highly concentrated, with the top three players holding % of the total market volume. In 2015, forecasted to have a value of $9,639 million, an increase of % since 2010. Drivers and challenges Drivers • Beer sale in India is forecasted to grow at a CAGR of %. • India has an emerging mid