小米手机的营销策略分析.docx

Hessen was revised in January 2021
小米手机的营销策略分析
分类号 e has occupied and become half of the mobile phone industry ,Millet phone as a dark horse in the smart phone industry, with its marketing model, as well as its advanced network marketing concept, the development speed and the market share will undoubtedly become a network marketing leader through nearly two years of development. At the same time, it brings hope for the domestic mobile phone in the fierce marketing competition. Although, Millet mobile phone has made great achievements in the marketing process, compared with the Apple iphone mobile phone, it still exist many deficiencies in the marketing process and vulnerable to many foreign mobile phone shocks. In this regard, Millet phone still need to make further efforts to open a larger market for the domestic mobile phone marketing. Therefore, this paper will investigate the Millet mobile marketing strategies and a brief analysis of its marketing strategy for it and to find out the current difficulties encountered in the process of Millet mobile marketing. Finally, put forward some countermeasures to solve these difficulties and I hope that these suggestions to promote the Millet mobile marketing will really help.
Key words：Millet phone; smart phones; marketing strategy

目 录
一、研究背景及意义. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
二、

(二)






三、小米手机营销策略分析. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
（一）小米手机自身产品分析.......................................5
（二）小米手机价格分析 ..........................................6
（三）小米手机渠道分析 ..........................................6
（四）小米手机促销分析 ..........................................7
(一)小米手机营销策略建议........................................7
1、小米手机自身工产品功能发展建议............