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一字千金----有奖征集公司新广告语!.doc


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一字千金----有奖征集公司新广告语!
actively carry out the law on civil air defense education, drawn out of the air defense in e upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
  好的广告语能够打动消费者,让人在情感上产生共鸣,从而认同它、接受它,甚至主动传播它! 所以,优秀的广告语肯定是有冲击力和感染力的。
3、易于传播、易读、易记,最多不超过12个字(含12个字)。
  广告语要力求简短、无生僻字、易发音、无不良歧义、具有流行语潜质。
  广告语切记不要说得太多、太长,要注意信息的单一性。卖点太多,语句太长,都不便于记忆和传播。举个例子,某眼镜店广告语“眼睛是心灵的窗户,为了保护您的心灵,请为您的窗户安上玻璃。”你记得住吗?以下几句简短的广告语,就非常简短,一语中的,让你印象深刻:新一代的选择(百事可乐)、想想还是小的好(大众甲克虫汽车)、想做就做(耐克)、好吃看的见(康师傅)。  
4、讲究语言文采。
  好的广告语,能让人回味良久。但需要明确的是,广告语不是玩文字游戏,它不是华丽词藻的堆积,切勿讲求诗一般的意境。必须注意,要讲究用词用句语句,保持结构、语法的正确性。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tas

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  • 页数15
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  • 上传人玉玲珑
  • 文件大小2.13 MB
  • 时间2022-07-31