759-整合、创新的蒙牛标准化.ppt

整合、创新的蒙牛标准化
The innovative standardization of Mengniu Group
蒙牛乳业:张英春
Mengniu Group:
Zhang Yingchun
目录 Index
一、蒙牛简介
The brief introduction of Mengniu Group
二、蒙牛标准化实施进程
The situation of Mengniu Group standardization
三、工作中存在的问题
The problem
四、结束语
The closing
一、蒙牛简介
A brief introduction of Mengniu Group
1、基本情况 a rough introduction of Mengniu Group
1999年建厂, “先建市场,后建工厂”、“虚拟联合,整合资源”的策略,投入品牌、技术、配方、管理,采用托管、承包、租赁、委托生产等方式;
Mengniu group was set up in 1999. The group is run under the strategy of “set up the market first, then build up the factory”, “hypothesized union, unify resources”. With the investment of brand, technology, the formula, management, we used the methods of trusteeship, contract,rent and entrust to raise the business;
2、生产分布情况 the plants
全国共有49家生产厂,和林基地6期工程为常温最大生产厂,日生产能力为2000吨;安徽马鞍山为冰淇淋最大生产厂,日生产能力为550吨;北京通州工厂为低温最大生产厂,日生产能力为290吨。
The Mengniu Group has 49 plants in China. The Helin plant is the biggest normal temperature plant, with capability of 2000 tons per day. Ma'anshan in Anhui is biggest plant of ice cream , with capability of 550 tons per day. Beijing Tongzhou factory is the biggest low temperature plant, with capability of 290 tons per day.
3、产品情况 the products
产品涉及常温液奶、低温酸奶、含乳饮料、冰淇淋、雪糕、奶酪等,品种达1000多种;
We have more than 1000 kinds of products, including normal temperature fluid milk, low temperature yogurt, young drink, ice cream, cheese and so on.
4、出口情况 the exports
出口至香港、澳门、新加坡、塞班、蒙古、菲律宾等国家和地区。
Our products export to other countries and area, which include: Hong Kong, Macao, Singapore, Saipan, Mongolia, Philippines.
二、蒙牛标准化实施进度
(一)蒙牛面临的问题The problems Mengniu Group meets
1、无核心管理体系;
There’s no core management system.
2、OEC、ISO9000、ISO14001、OHS18001、ISO22000管理体系并存;
OEC、ISO9000、ISO14001、OHS18001、ISO22000 are run at the same time.
3、工厂分布全国各地,质量一致化问题;
The quality standard varies with the various locations of the plants in China.
4、一线员工执行管理要求的效果。
How deep the staffs carry out.
解决办法:实施标准化体系
Solution: standardization system
二、蒙牛标准化实施进度
(二)标准化实施基本