: .
Rober 1996 Delia Cioffi
Randy Garner
2006 11 11374%
300
Samuel Butler
Journal of Abnormal and
Social Psychology 1955
Sharon S. Brehm
Jack W. Brehm 1981
Psychological Reactance
114 2006 11Public Opinion Quarterly 1993
2%
1987
American Political Science Review
4%
Virgil
2006 11 115William McGuire
Handbook of Social Psychology
1985 3
5 40 30
20 100
34%
116 2006 111988
loss language
Organizational Behavior and Human Decision
Processes 1994
Amram Knishinsky
1982
600%
2006 11 117 : .
Robert B. Cialdini
108 2006 11 : .
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