盒装王老吉英语介绍.ppt

Major:Marketing and planning major
Student ID:1005081021
Name:林超杰
Boxed Wong Lo Kat
Contents
panybackground…………………………………1
2、Product introduction …………………………………2
3、Target marketing ……………………………………3
4、Product price ………………………………………………………4
5、Product place …………………………………………5
6、Product promotion ……………………………………6
Company background
history:With a long history as early as the year 1828, Guangzhou Wanglaoji Pharmaceutical Co., Ltd.
Advantage: e one of the top 50 national major Traditional Chinese Medicine enterprises, gaining titles such as “China's Time-Honored Brand”, “National Advanced Unit”, “Guangdong Model Unit”. It is also a pany of Guangzhou pany Ltd., which has gone public in Hong Kong and Shanghai Stock Markets.
Product introduction
Main ingredients:
namely the chrysanthemum,
honeysuckle, licorice, Prunella,
flowers, grass, paniculata,".
Benefits for people:
Elimination of heat
The colors of the drinks
Light yellow
Target marketing
Main Target marketing of Wanglaoji:
7 to 60 years old southern people
Product price
2 RMB for a bottle
Product place
Product place city :Nanning
Channel :Supermarket 、Big gear、Shopping mall、Store
Product promotion one
Sales promotion:
can use tie-ins way
make sweepstakes
can try to drink
buy one get one free
Product promotion two
Advertising:
it is very important to make some print can make people remember the product .and we can make Web pages and posters.
Product promotion three
Sponsorship:
it can sponsorship some activities, such as petition、 petition and petition .This can enhance the brand awareness pany image.