香港汇丰新闻发布会.ppt

HSBC FCY Credit Card LaunchPress Conference
Prepared by Bates
June 26, 2002
Press Conference
Date :
August XX, 2002
Venue:
Okura Garden Hotel (5 stars hotel in Shanghai)
Targets:
Media
10 VIPs
HSBC Staff
Director of the Shanghai Finance and Banking Association (If possible)
Theme:
香港汇丰银行外币信用卡 “谁可拥有”新闻发布会
HSBC FCY Credit Card Launch
&
“Who Can Get It?” Press Conference
Rundown
Introduction
Speech from HSBC
Product Introduction
Pre-approved credit card ceremony
Invite the VIPs e out
HSBC to present the Platinum Credit Card to the VIPs
Q & A
Performance by 廖昌永
Grand lucky draw to win the 14 days premium tour to SE Asia (x 5)
Refreshment
End
“Who Can Get It”
Invite 10 special guests from different fields such as Sports stars, Actors/Actresses, CEO of big corporations and etc.
Inform the press that HSBC is going to present the first 10 HSBC Platinum credit cards to 10 VIPs in the press conference
Name list of the 10 VIPs will be kept in secret until the press conference in order to create curiosity and talk-of-the-town about “Who Can Get It?”
Venue
Okura Garden Hotel
5 stars hotel in Shanghai with a very unique garden in front
58 Maoming Road South
Garden Hotel Function Room Reference Photo