fab法则及案例（Fab rules and cases）.doc

fab法则及案例(Fab rules and cases)
FAB rule
FAB rule: that is to say, how to meet the needs of customers and how to bring benefits to customers. It helps to better show the product.
1, the importance of FAB: to improve the customer's desire to buy, so that customers have a deep understanding of the product;
Feature (quality): product quality, that is, clothing cloth, design features; that is, a product can see and touch things, this is also a product is the most easy to let customers believe a point
Advantage (function): from the characteristics of the use, that is, clothing unique, that is, this property will give customers the role or advantage
Benefit (advantage): refers to the role or advantage will bring benefits to customers, the benefits of customers (depending on customers)
2, the use of FAB:
For example, a red T-shirt's FAB
Serial number F (characteristic) A (action) B (benefit)
1 pure cotton texture, strong water absorption, no static electricity, soft, easy to handle, easy to dry, will not
stimulate the skin, durable
2 mesh fabric weave straight, not easy to wrinkle breathable, comfortable
3 red color is bright, it looks very spiritual
4 small lapel, simple style, natural and generous
The body design with 5 foot length, hand high bending will not maintain posture fortable to wear backless
6 Lycra collar sleeve \ elastic, not easy to deformation wear was natural and appropriate
7 cross pin is not easy to drop, durable button
8 shoulder Wangde double needle deformation, strong and durable clothing to maintain shape
9 herringbone cloth is not easy to loose, comfortable and durable
10 puter embroidery, exquisite workmanship, eye-catching, stylish
11 Chinese washing mark, convenient reference, method and convenience
12 spare button, not afraid of drop button
When introducing a product, be sure to introduce it in the order of FAB. Practice has proved that in this order of introduction of products, customers not only understand, but also easy