互文性及广告翻译开题报告.doc

中北大学信息商务学院
毕业论文开题报告
学生姓名:
张越
学号:
11080342X01
学院、系:
信息商务学院外语系
专业:
英语
论文题目:
Intertextuality and Advertising Translation
互文性及广告翻译
指导教师:
欧静
2015 年 3 月 20 日
毕业论文开题报告
,根据所查阅的文献资料,撰写2000字左右的文献综述:
ⅠIntroduction
With a rapid development of economic globalization, enterprises all over the world peting to expanding their market shares overseas, promoting products or services, so as to optimize their profits, therefore, an important means to achieve their aims is advertisement, and it is self-evident that ad-translation plays a critical role in such a promotion process. According to intertextuality theorists, all texts are intertextual, and we can find out the track of intertextuality in every text. Because of the unique characteristics of advertisement language, a wide research vision will be gained on translation studies from the perspective of intertextuality theory.
As is known to all, essful advertisement translations can help the advertisements fulfill the function of promoting sales. Whether the advertisement translations are essful or not lies in many factors, among which intertextuality is the key one. Understanding intertextuality can make translators e difficulties so as to excellently fulfill the task of translation.
In the past few years, the advertising translation studies had been paid to full attention, and many scholars and experts believed