中国顺丰快递企业研究.docx

中国顺丰快递企业研究
摘要:我国快递企业在过去的十年中迅猛发展,尤其是顺丰快递公司。它已成为改革开放后的一个风向标,它快速增长的业绩成为行业模范。顺丰公司盈利的增长是来自于它的高质量服务和高效的快递业务
关键词:企业运营管理市场营销快递增长
Ⅰ.Corporatestatus
InChina,-knownforitsq匦uickresponseandthe氤efficientdelivery.
Inrecentyears,thec料ompany'洱pany..
Ⅱ.PANY
WiththeロdevelopmentofChineseexpressdeliveryi黍ndustryinthepastth交irtyyears,alarge-s揠caleindustryhasXX,钠morethan5,panieshaveregisteredinC椭hina,withmillionpeopleXX,thevolumeofexpressdeliverynat悝ionalwidetotaledbi艄llion,up%,andopera蘼
etotaledbⅲillionYuan,anincre村aseof%.InXX,thenat弈ional-scaleenterpr坍isebusinessvolumeo颗fexpressdeliveryse暝rvices,totaledbill垦ion,up%;revenuesto荞taledbillionYuan,a旖nincreaseof%.Thefi瑗gurereflectstheinc凫omeofexpressdelive√paniesinthenationalscaleinrecent,theexpressdelive瞒ryindustryisinrapi蛙dgrowthinordertose蒿ekopportunitiesand斐breakthrough,panyshouldpetiti洵ve.
Ⅲ.Marketing
PANYis“word瘘ofmouth”intheformoept孰ance,upiesthedomest髡icexpressdeliveryb吏usinessfornearly20%marketshare,petitio蜘nintheindustry.“Lo钉wkey”publicityhasb嘁eenunabletomeetthe骗growingmarketisani疲mportantmeanstoint椋roducenewmethodsof副corporatebrandmark锦etingandpublicitys
ervicestomaintainc怀ompetitiveadvantagㄋe.
Inaddition,ther鲢angeofservicescurr跏entlyprovidedbySFC论ingawareofthisproblem.
Ⅳ.EnterpriseO缘perationsManagement
PANYis$区theseventeenyearso享frapiddevelopment,panyhasbeco鲐mealeaderintheexprきessdel