黑龙江省边境旅游发展研究论文.doc

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Dissertation for the Master Degree in Economics
THE RESEARCH ON THE BORDER
TOURISM DEVELOPMENT OF
HEILONGJIANG PROVINCE
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Liu Ying
Sun Changxiong
Master of Economics
International Trade
School of Management
Jun,2008
Harbin Institute of Technology
哈尔滨工业大学经济学硕士学位论文
摘要
边境旅游是我国旅游业的一个重要组成部分,是一种非常有潜力的旅游形
式。黑龙江省与俄罗斯有着较长的边境线,边境地区经贸合作由来已久,两国
人民感情深厚,这些都为黑龙江省边境旅游的发展奠定了基础,边境地区旅游
资源丰富,旅游产品种类齐全,更是吸引了大批旅游者,近年来,黑龙江边境
旅游开展的有声有色,为边境地区的繁荣和稳定,及全省旅游业的创收带来了
积极的影响。
本文首先介绍了论文的选题背景及研究的基础信息,在全球旅游业和中国
边境旅游业的大背景下,着重分析了黑龙江省边境旅游的发展状况,并选取绥
芬河口岸为典型个案,对旅游者的人口特征进行统计描述。其次,为研究旅游
者的个人因素如何通过旅游产品的外部因素对购买旅游产品消费行为产生影
响,并导向下一次的购买选择,设计了统计模型,利用调查问卷得到的统计数
据,进行回归计算,并对得到的结果作了相关的统计分析。最后,分析了黑龙
江省边境旅游发展的战略,并提出了相应的发展对策,以期为黑龙江省边境旅
游的发展提供一些具有实际意义的指导与借鉴,并为地方边境旅游的规划管
理、营销宣传等方面提供建议与参考。
关键词边境旅游;旅游产品;消费者行为
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哈尔滨工业大学经济学硕士学位论文
Abstract
Border tourism industry is one important part of tourisms in China,it is a very
potential forms of and Russia has a long border line, the
cooperation between them has been long., and he people also have deep feelings. All
of this laid the foundation for the development of the border tourism in Heilongjiang
Province. The border area hasrich tourism resources, tourism products in a broad
range, is attracting a large number of , Heilongjiang border tourism
developed vividly and dramatically. It brings about a positive impact of the border
region's prosperity and stability, the province's tourism revenue.
This paper deals with the reason why the author chooses the subject, then
presents the basic information of the research. On the background of the global
tourism industry and the Chinese border tourism industry, this paper focuses on the
border of Heilongjiang Province tourism development, and selects the Suifenhe Port
for a typical case, statistic