经典模板工具非常棒的国外品牌策划PPT模板.ppt

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Digital Brand Management Services
March, 2003
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What is the value of a brand?
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Brands are critical assets to pany
Brand Value in Billions
Coca-Cola 70
Microsoft 64
IBM 51
Disney 29
McDonalds 25
Ford 20
Apple 5
Amazon 3
Brands in many cases can represent on average 35% of pany’s market capitalization
50%+
Of Mkt. Cap
Is your Digital Brand Protected?
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Does the Government Care?
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plexity of domain name registrations drives customer towards outsourced services
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192 Registries
Restricted 106 countries
Unrestricted 86 countries
mercial .com, .net, .org
4 Restricted .edu, .gov, .mil, int.
2 Unrestricted .info, .biz
5 Restrictedname, pro, aero, museum, coop
Domain Names243 Country Code top level domains
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Existing gTLD’s
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New gTLD’s
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Multilingual
Brands
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Services
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Products
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Divisions
Corporate Digital Assets
Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates
MultiLingual gTLD 130 Languages
TLD130 Languages
Domain Names Management Challenges
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VeriSign Digital Brand Management Services
BRANDS
Protect and Promote
In the Digital World
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Breath of digital asset management services
Industry expertise, enterprise customer support
Financial strength and stability
Market leader and Registry operator
- VeriSign manages more than 80% of Fortune 1000
.com, .net and .org names
- DBMS has ~200 clients of the Global 500
Global Reach
Serious about Security
- More than 5 billion DNS lookups per day
Digital Brand Management Services
Highlights…..
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Strategy
“Domain Names –
The E-Sign to Your Business”…
Ted Chamberlin
Gartner, Inc.
Aug 22, 2001
Monitor
Build
Manage
Search
Best Practice…..
Digital Brand Management Services
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Best Practice  >>> Strategy…..
Risk tolerance ?
Corporate Security?
Copyright Piracy Protection?
Intellectual Property Protection?
merce Strategy?
Brand Protection?
On-line pliance?
Unauthorized Distribution?
Renewal Management ?
Digital Brand Manageme