下载此文档

IAB:移动消费体验全球视角(英文)-51页.pdf


文档分类:经济/贸易/财会 | 页数:约50页 举报非法文档有奖
1/50
下载提示
  • 1.该资料是网友上传的,本站提供全文预览,预览什么样,下载就什么样。
  • 2.下载该文档所得收入归上传者、原创者。
  • 3.下载的文档,不会出现我们的网址水印。
1/50 下载此文档
文档列表 文档介绍
Always On – A Global Perspective of
Mobile Consumer Experience
June 2017
LONDON - SINGAPORE - DUBAI

18 countries participated in
the research, 200
representative smartphone
owners from each country.
All respondents must access
the via mobile web
and/or mobile apps.
When referencing global
average or regional average
throughout this report, the
results are derived from the 18
participating countries.
See Appendix for more details
on methodology and sample
specification.
Takeaways
The global mobile adoption and usage is prevalent. Mobile devices are an integral part of consumers’ daily
lives.
• The majority (63%) of smartphone owners worldwide use their mobile device at least every 30 minutes. This
usage includes any and all different ways a mobile device can be used, from making calls, to checking the time,
to accessing the .
• A core group of frequent mobile users (around a fifth across all participating countries) report using their
mobile device every 5 minutes.
• Nowhere is this more evident than in South America, where 68% use their mobile device at least every 30
minutes. This frequent usage is most prevalent in Brazil (78%) and Argentina (73%).
Mobile usage is not only frequent, it mands a bulk of consumers’ time each day.
• Nearly half (49%) of smartphone users worldwide spend at least 3 hours each day on their mobile device, 22%
spend 6 hours or more.
• South America has the most heavy mobile users (29%) who spend 6 hours or more on mobile each day.
• At the country level, Brazil, China and Argentina lead the way in terms of time spent on mobile, with 38%,
31%, and 29% respectively using their mobile device for 6 hours or more.
Takeaways
Smartphone users access the via mobile web and/or mobile apps frequently. Awareness and impact of
mobile advertising on these platforms are similar.
• An overwhelming majority of mobile web and mobile app users access the via thes

IAB:移动消费体验全球视角(英文)-51页 来自淘豆网m.daumloan.com转载请标明出处.

相关文档 更多>>
非法内容举报中心
文档信息
  • 页数50
  • 收藏数0 收藏
  • 顶次数0
  • 上传人琥珀
  • 文件大小2.80 MB
  • 时间2018-01-10
最近更新