Unit 3 Marketing 2 3 Supplementary Reading 4 1 CONTENTS Teaching Aims Text A Text B Teaching Aims After studying this unit, you are required to: 1. Have a general idea of what marketing is about. 2. Understand what the online marketing is and its function. 3. Understand how the marking mix- “4P” works. 4. Master the difficult words and expressions. Text A Supporting Offline Campaign Launches With Online Marketing Text A Warming-up As the US online audience begins to see the last of the unconnected users begin serious uptake, and many formerly light and medium users move to a persistent connection, a full integration of marketing into all marketing es increasingly critical. A few key guidelines when attempting to use the channel to launch new products: NOTES Transport World (ATW): a monthly trade magazine covering the airline industry. They also provide an online version () with daily air transport news. The publication covers airline operations, market conditions, management, and related issues. Each year, it publishes a World Airline Report covering the state of the industry, and selects an Airline of the Year on the basis of operational excellence. 2. The Daily Star:a newspaper published in Oneonta, New York, United States. 3. The RHS Chelsea Flower Show: officially the Great Spring Show,[1] is a garden show held each year on five days in May by the Royal Horticultural Society (RHS) in the grounds of the Royal Hospital Chelsea in Chelsea, London. It is the most famous such show in the United Kingdom, perhaps the most famous gardening event in the world[1] and part of London's summer social parts of the Chelsea Flower Show include the show gardens designed by leading names and the centrepiece of the floral marquee. prehension Read the following sentences and decide whether they are true(T) or false(F) 1. There is less to integrated marketing than just repeating the same message in different channels.( ) F 2. Web sites
