全球迪士尼介绍Disneyland.ppt

Disneyland
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Disneyland
5 Disney lands worldwide
Los Angeles
Florida
Paris
Tokyo
Hong Kong
The world’s most essful theme parks
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US Disney
Los Angeles
July, 17th,1955
The first Disneyland theme park in the world.
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US Disney
Open-minded and creative
Multi-culture
petition
A leading atmosphere of Disney cartoons
……
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1982
The largest Disn-eyland
The most essful Disn-eyland all over the world
Tokyo Disneyland Resort
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Tokyo Disneyland Resort
Loyalty to the unit
people oriented, respect others
petition which is based on the collectivity
Seeking for efficiency
Regard quality as life
Aspire after long-term profits
essful!!
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Euro Disney
At the beginning of 1992
The 4th Disneyland
The biggest culture and entertainment center in Europe
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Euro Disney
The wrong location for the intelligentsia
Incorrect suppose about the European culture such as:
The Europeans don’t have breakfast;
Don’t provide alcoholic drinking;
Lazy and selfish employees;
Different attitudes towards the holiday and theme park;
The lack of attraction
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126 square kilometers
2005
Hong Kong Disneyland Resort
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Hong Kong Disneyland Resort
Concern of humanity
Pay attention to the details and be creative
Take advantages of the local bination of Chinese culture
Provide special Asian food and jewelry
Localization of employees and management
Perform particular Hong Kong programs additionally
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