汉钢公司的发展战略研究SWOT分析论文.doc

摘要
随着世界经济的快速发展,我国钢铁企业获得了蓬勃的生机。在经过了60多年来的迅猛发展后,逐渐形成了完善的工业体系。但与此同时,钢铁企业由于长期粗放发展所积累的矛盾也日益突出。在“十二五”规划和新环保法的规定中,国家对钢铁企业的发展提出了更高的要求。
汉钢公司已在多年的钢铁产品经营活动中占据一席之地,但当前的国家政策和市场环境发生了重大的变化,这使得汉钢公司有必要对公司未来的发展进行发展战略规划和实施。本文围绕汉钢公司的发展战略进行研究。论文分五个部分进行展开,第一部分提出在当今的时代背景下,对钢铁企业进行发展战略规划的目的和意义,并概述企业战略管理的相关理论;第二部分介绍汉钢公司的发展历程和经营现状;第三部分叙述公司内部环境和外部环境,并进行SWOT矩阵分析;第四部分制定公司未来三年的战略目标,在企业战略管理理论的支撑下,选择集中生产单一产品战略和绿色生产化战略为公司的发展战略;第五部分论述从组织机构与管理模式的改造、资源配置的优化、战略实施中领导作用的强化、企业文化的建设、市场营销工作的加强等方面进行战略实施,最后为保证战略的顺利实施建立新的战略实施系统,近而促进企业快速发展,实现中国钢铁强企的发展目标。
关键词:汉钢公司;钢铁行业;SWOT分析;发展战略
Abstract
With the rapid development of the world economy, China's steel enterprises gained vigor. After 60 years of rapid development, the gradual formation of plete industrial system. At the same time, panies due to the contradiction between the long-term accumulated of extensive development have e increasingly prominent. According to the "Twelve Five Year Plan" and the provisions of the new environmental law, the state of development of steel enterprises put forward higher requirements.
Chinese panies in the steel business activities for many years, has occupied a place, but because of the major changes in national policy, the financial crisis and the market environment, the development of the iron and steel enterprises in strategic planning seem imperative. This paper focuses on Chinese pany's development strategy research. Expand the paper is divided into five parts, the first part in today's era background, purpose and significance panies strategic planning and outlines the theory of strategic management; the second part describes the development process of Chinese panies and business the status quo; The three part describes pany's internal and external environment, and SWOT matrix analysis; the fourth five-year development of pany's future strategic objectives, in support of enterprise strategic management theory, select a single product strategy and focus on the production of green production strategy for pany's development