国际商务-开发信.doc

把复杂的东西简单化——用最简单的词汇来表达你要表达的东西。
外贸函电的精髓就是,“简单简单再简单”,能用一个词表达的绝对不用两个词或短语,能用一句话写清楚的,绝对不写两句。谁能用最少的句子表达同样的意思,那就是最厉害的!
开发信一:
Dear Mike Smith,
This is xxx from ABC Co., ltd. We're pleased to know you and your pany from
We supply Boy’s pants to Walmart for 5 years, and know you’re in search of better products to further gain edge in the market. Hope to cooperate with you!
Feel free to call me for any question or free samples. Thank you.
Best regards,
xxx
ABC Co., ltd
Tel:xxxx
Fax:xxxxx
In the line:    adj. 内行
As you know, we are a well-established firm in the line of textiles, and we enjoy good relations with all the wholesalers, chain stores and distributors in Canada.

你知道,我公司在纺织业有良好的信誉,跟加拿大所有的批发商、连锁商店和分销商都保持很好的关系。
Enter into business relations with: 与…建立业务关系
We shall be glad to enter into business relations with you.
我们很乐意同贵公司建立业务关系。
We are willing to enter into business relations with you on the basis of equality and mutual benefit.
我们愿意在平等互利的基础上与贵方建立贸易关系。
state-owned: 国有的、国营的
All major market participants are also state-owned.
主要市场参与者均为国有企业。
privately-owned 私营的
Specialized in:   专攻,专门从事于(某一科目),专门研究
May I know what you specialize in?
我能知道你们专营什么吗?
Give an idea of: 使对…有些了解
This picture might give you an idea of how to solve this.
这一个照片可能该如何解决这给你一个主意
Enclose: v. 围绕,放入封套,装
We enclose a brochure and a price list.
我们寄去了一本小册子和一份价目表。
B