the objective evaluation for enterprise technology R & D capability, human resources, financial situation, the internal conditions, using the relevant analysis methods to analyze the High German group facing the challenges and opportunities, in order to determine the future development direction and goal of the enterprise, and puts forward the related strategy petitive strategy function. Finally, several problems need to pay attention to develop security strategy for the smooth implementation of the specific plan of action in the process of development and the.
Key Words: GIS software enterprise; pany; Development Strategy.
目录
第一章绪论............................................................ 1
研究背景及意义.................................................. 1
研究背景................................................. 1
研究目的和意义........................................... 3
研究的内容和方法................................................ 4
高德集团发展战略相关理论概述.................................... 5
竞争优势理论............................................. 5
核心竞争力理论........................................... 5
综合战略理论............................................. 7
业务组合战略理论......................................... 8
第二章高德集团外部环境分析........................................... 10
宏观环境分析................................................... 10
政治、法律环境.......................................... 10
社会、文化环境.......................................... 12
经济环境................................................ 13
市场环境分析................................................... 15
行业环境................................................ 15
行业发展预测及盈利模式.................................. 18
第三章高德集团内部条件分析........................................... 20
技术研发能力分析............................................... 20
财务状况分析................................................... 21
营收分析..............................................
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