新职业英语视听说教程2Unit5课件.ppt

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you should be able to:
introduce a brand
compare different brands
know about trademark protection
know about sole agency
understand some basic
anti-counterfeiting measures
Unit
5
Brand
Brand
Unit
5
In Class
Period 1: Listening 1 → Speaking 1 (Task 1-2) ↓Period 2: Watching 1 → Speaking 1 (Task 3-4) ↓Period 3: Listening 2 → Speaking 2 (Task 1-2) ↓Period 4: Watching 2 → Speaking 2 (Task 3-4)
After Class
Unit File + Supplementary Listening + Project
Teaching Plan
Brand
Unit
5
Teaching Plan
Knowledge
Get a general idea of the factors to consider in branding.
Skills
Learn to understand the preliminary evaluation of a new brand.
Be able to learn the basics about registering a trademark.
Learn how to conduct a market survey.
Understand and introduce a brand’s history/background.
Unit
5
Brand
Outline
1
2
1
2
1
2
Part4- Supplementary Material
+ +
Further Listening
Further Watching
Fun Time
Part1- Listening
Part2- Watching
Part3- Speaking
Unit
5
Brand
Lead-in
As a company develops, the logo or the brand of the company
will change along with the development.
Today, several logos of world-famous companies will be shown
to you. Take a good look and see if you can find out what are the
differences between them and tell us what company they are.
Unit
5
Brand
Lead-in
Pepsi
BMW
Unit
5
Brand
Lead-in
Mercedes-Benz
Apple
Listening 1
Unit
5
Brand
Task 1
1. Warming-up
Brand Evaluation
Do you know what these products are? Can you identify their brands and tell where they originated from?
DOVE
UK/Netherlands
(Unilever)
1.
2.
3.
OLAY
US
(Proctor & Gamble)
VS
US
(Proctor & Gamble)
Listening 1
Unit
5
Brand
Task 1
New Words & Expressions
herbal a. 草本植物的；草本植物制的
This herbal medicine will soon clear up your cold.
这种草药能很快治好你的感冒。
impressive a. 令人钦佩的；给人以深刻印象的
This movie is so impressive that we keep talking about it
in the following week.
这影片让人印象十分深刻，我们在接下来的一个星期都在谈
论它。
Listening 1
Unit
5
Brand
Task 1
New Words & Expressions
3. be willing to do sth. 乐意/愿意做某事
But why would he be willing to do that?
但是他为什么愿意那样做呢？
4. approve of 赞成；称许
Did the people at large approve of the government’s policy?
一般老百姓赞成政府的政策吗？