国外 品牌 企业 VI 形象 LOGO 标识 设计 案例.ppt

IXINA · China Vision Identity Book
意家乐· 中国
视觉效果一览册
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Table of Contents 目录
Logo 标识………………………………………………………………3
Store Image 专卖店形象………………………………………………mercial Guidebook 销售导购手册………………………………9
Leaflet 月刊宣传册……………………………………………………..11
Invitation Letter…………………………………………………………12
In-store Advertising 店内广告…………………………………………13
Office File 办公文件……………………………………………………27
Reference Price List 建议价目表……………………………………. 33
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The Logo 标识
Positive Version正色
Negative Version反色
Black Positive Version黑正色
Black Negative Version黑反色
Usage With Different Background LOGO 不同背景使用
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The Logo 标识
Logo: proportion and color,Proportion: The proportion of each element of the logo has to be strictly followed
LOGO 的颜色比例必须严格的遵守
PANTONE 色系:
Blue蓝色= PMS 287.
Vanilla 香草色= PMS 607.
White白色
QUADRI 颜色搭配:
Blue 蓝色= 100% cyan 蓝绿色+ 70% magenta 红紫色+ 11% black黑色.
Vanilla 香草色= 15% yellow黄色.
White
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The Logo 标识
IXINA logo represent the positioning of the brand
此LOGO 代表了此品牌的定位
bine round and rectilinear shape 整体造型由圆形和直线组成:
The round shape suggest the conviviality, the ing
圆形代表着快乐与欢迎
The square suggest seriousness, precision, rigor
正方形代表着严谨与精确
The point on the “i”, highlighted, suggest the focus on the detail
字母“i”着重突出,代表我们注重细节
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The Logo 标识
In its mon form, the logo include the name of the brand and a tagline which define IXINA activity and advantages.
以下是我们最常用的形式,LOGO 包含中英文名字和副标,副标是用于明确IXINA 的经营范围与优势
“意”means “Italy Group and Italy Design”. “意”代表意大利集团与意大利设计
“家”means Family. “家”代表家庭
“乐”means Happy. “乐”代表快乐
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The Logo 标识
Chinese Typeface 中文LOGO 字体
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Store Image 专卖店形象
Front Surface of the IXINA Showroom 意家乐展厅门脸
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Commercial Guidebook 销售导购手册
Size and material 尺寸与材料:210*285mm;封面:250g 铜板/过油;内页:105g 铜板/不过油;胶装;52P
With brand introduction, company information, advantages and kitchen pictures…内容含品牌介绍,公司信息,产品优势和精品厨房图片
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Commercial Guidebook 销售导购手册
Catalogue shelves销售导购手册放置架
尺寸:21*30cm, 10Catalogue per shelves, 10本/放置架, 亚克力材料
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