康师傅战略管理.ppt

康师傅战略管理.pptPSYCHOLOGY IN PERSPECTIVE
Also by Nicky Hayes
FOUNDATIONS OF PSYCHOLOGY
A FIRST COURSE IN PSYCHOLOGY
PSYCHOLOGY: An Introduction (with Sue Orrell)
PSYCHOLOGY: Theory and Application
(with Philip Banyard)
A STUDENTS DICTIONARY OF PSYCHOLOGY
(with Peter Stratton)
PRINCIPLES OF SOCIAL PSYCHOLOGY
THE GCSE SURVIVAL GUIDE
INVESTIGATING PSYCHOLOGY (with [rene Taylor)
TEACH YOURSELF PSYCHOLOGY
Psychology in
Perspective
Nicky Hayes
Honorary Research Fellow
School of Human and Health Sciences
The University of Huddersfield
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MACMILIAN
© Nicky Hayes 1995
All rights reserved. No reproduction, copy or transmission
of this publication may be made without written permission.
No paragraph of this publication may be reproduced, copied or
transmitted save with written permission or in accordance with
the provisions of the Copyright, Designs and Patents Act 1988,
or under the terms of any licence permitting limited copying
issued by the Copyright Licensing Agency, 90 Tottenham Court
Road, London WIP 9HE.
Any person who does any unauthorised act in relation to
this publication may be liable to criminal prosecution and
civil claims for damages.
First published 1995 by
MACMILLAN PRESS LTD
Houndmills, Basingstoke, Hampshire RG21 2XS
and London
Companies and representatives
throughout the world
ISBN 978-0-333-60686-5 ISBN 978-1-349-23862-0 (eBook)
DOI -1-349-23862-0
A catalogue record for this book
is available from the British Library.
10 9 8 7 6 5 4 3 2 I
04 03 02 01 00 99 98 97 96 95
Copy-edited and typeset by Povey-Edmondson
Okehampton and Rochdale, England
To Chris Lenton
Contents
List of Figures IX
Acknowledgements Xl
Preface Xlll
1 Reductionism in Psychological Theory 1
Behaviourism 3
Neurological reductionism 8
ic determinism 12
Social reductionism 15
Reductionism as a general approach 16
2 The Influence of Behaviourism 19
Behaviourism in its