广告：利与弊.ppt

Unit 13(课文)
Advertising: pros and cons
广告的利与弊
What kind of ads make you impressive in your daily life? Please give some examples.
Lead-in
advertisement
entertaining
给人娱乐的
informative
提供有益信息的
persuasive
有说服力的
costly
昂贵的
deceitful
欺诈的
instructive
有教育意义的
interesting
有趣的
attractive
吸引人的
tiresome
使人厌烦的
unbelievable
难以置信的
Enjoy your music,
Enjoy your Sony!
Just do it.
只管去做。
(耐克)
Ad slogans(广告语) are used by panies as an aid to the advertising, publicity, promotion and marketing of a vast variety of different products.
Public service ads
4 3 2
soap shampoo toothpaste sunglasses
比白更白
为了神秘的一瞥
让你的秀发更有光泽
让你的肌肤如丝般柔滑
What do you think of the ad.? Is it true or false?
Do you believe ads? Why or why not?
stardust:
1.(大群小星)星团;宇宙尘
2. 幻觉;恍惚
Some ads tell the truth and some don’t.
Advantages of ads:
Disadvantages of ads:
help pare different products
help you save money
may make our cities and countryside look ugly
may be confusing or misleading
may lead you to buy something you don’t need
Conclusion: A good ad should have attractive language and create a healthy image.
Language points
1. advertising 整体的广告行动
advertisement 为达到广告目的所刊登的每一则广告
2. pros and cons 赞成与反对;正面和反面
3. aim at 瞄准,针对; 致力于,旨在
. He aimed the gun at the enemy officer. 他用枪瞄准了敌军官。
I aim to be a 。
4. compare A with B 将A与B做比较
pared with 与…相比较
. Man‘s life is pared to a candle. (…被喻为)
5. When prices are listed, you can go to the store with the lowest price.
被动语态:be +V-ed (过去分词),表示主语是动作的承受者
He was interviewed by the local newspaper. (被动语态)