电子商务信函写作技巧.ppt

电子商务信函写作
刘翠娥
电子商务信函写作技巧
一、建立业务关系



二、询价及报价




三、还盘
,当对方压价太、
,认为对方报价太高
电子商务信函写作技巧
四、关于信用证




五、关于代理


六、处理对货损的投诉


一、建立业务联系

Dear Mr. Jones: We understand from your information posted on that you are in the market for textiles(纺织品). We would like to take this opportunity to introduce pany and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces pany in detail and covers the main products we supply at present. You may also visit our pany introduction at Http://xxxxxxxxxx. which includes our latest product line.
一、建立业务联系

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Robert
Objectives
Unit Two Establishing Business Relations(建立贸易关系)
寻找潜在客户的方法
要求与对方建立贸易关系的书信的撰写
要求建立贸易关系的书信的回复
Introduction
Channels through which information can be obtained:
Unit Two Establishing Business Relations(建立贸易关系)
Chamber merce(商会)both at home and abroad
Banks
Trade directories of various countries and regions
Commercial Counselor’s (经济参赞)Office
Exhibition and trade fairs (会展和贸易事件)
Introduction
Three points usually contained in letters aiming at establishing business relations:
Unit Two Establishing Business Relations(建立贸易关系)
the source of information
the intention of writing this letter
a brief introduction of one’s pany, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.
New Words & Expressions
1. prospective adj. 潜在的可能的预期的
prospective buyers 可能的