东航新服务策划(英文).pptx

China Eastern Airlines
Project Planning
CONTENT
Introduction
SWOT
New Service
Implementation
Conclusion
References
Introduction
Business Background
A state-owned pany headquartered in Shanghai, China
Former China Eastern Airlines Group, China Northwest Airlines ,
China Yunnan Airlines.
One of three major state-owned aviation enterprise in China
New project description
Poor operational efficiency Improve munication
Poor hardware Improving aircraft environment
Poor service quality Service upgrade
Special baby partments
Couple reservation service
Special Washroom
Specific measure:
1. Security control
2. Technical level
3. Huge funds
4. Passenger group
5. National support
1. Low leverage ratio
2. Poor service attitude
3. Operational efficiency
4. High price
STRENGTH
WEAKNESS
03
OPPORTUNITY
1. Macro economic development
2. Aircraft manufacturing industry development
More and more panies
1. Improving the quality of service
2. Enhance the need of customer group
THREATEN
3. Consumer purchasing power levels increased
4. Aviation industry development scale growth
3. Foreign airlines enter China market
4. Other method of transportation development
Promote the new business, to stimulate the customer from e enjoy the services.
Expand the market share.
Expand the customer base and attract more potential consumers
SO STRATEGY
STRENGTH + OPPORTUNITY
Development of technology about new services needed, increase product cost-effective.
Improve operational efficiency and control new services’ costs, and expand sales channels.
WO STRATEGY
WEAKNESSES+ OPPORTUNITY