顺丰（SF）速运信息系统流程设计.doc

吉林农业科技学院

学士学位论文
论文题目: 顺丰速运竞争战略研究
年级专业: 2009工商管理
学生姓名:
学号:
指导教师:
评阅教师:
完成日期: 2013年6月13日
吉林农业科技学院

顺丰速运竞争战略研究
学生:
专业:工商管理
指导教师:
摘要
目前,随着中国物流行业快递市场大门的打开,以及国内民营快递企业的不断增多,快递市场的竞争也越来越激烈,顺丰速运也面临着严峻的市场竞争环境。本文通过运用PEST,波特五力,价值链等战略理论和模型,从多角度分析顺丰速运的内外环境和价值活动;从而明晰顺丰速运所在的快递行业的竞争格局,竞争强度,明确哪些环境变量因素对顺丰速运的竞争战略选择有影响作用,哪些价值活动对顺丰速运所提供的产品或服务构成核心性价值环节;最后提出适合顺丰发展的竞争战略,促进其实现做中国最好的速运网络公司的发展目标。
关键词:顺丰速运;竞争环境;价值链;竞争战略
Research on petitive Strategy of SF EXPRESS
Name:
Major:Business Administration
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Abstract
At present, with the open of China's logistics industry express market gate, and a growing number of domestic private express enterprise, express petition is increasingly fierce, SF EXPRESS is also facing severe petition this paper, through the use of PEST, Potter petitive forces, value chain strategy theory and model, analysis of SF EXPRESS's internal and external environment and activities from multiple order to clear SF EXPRESS in express petition pattern, petition intensity, to identify the environmental variables selection petitive strategy of SF EXPRESS's influence, what value activities provided to SF EXPRESS products and services constitute the core of value , propose petitive strategy for SF EXPRESS,promote their development goals of China's best pany.

Key Words:SF EXPRESS; Competitive Environmen ; Value Ch