毕业设计顺丰速运嘿客店发展战略研究.doc

毕业论文
2015 届
顺丰速运嘿客店发展战略研究
顺丰速运嘿客店发展战略研究
摘要
互联网领域的跨界几乎每天都在演绎,尤其在电商、金融、物流这三个领域表现特别明显,而且这三个领域将来会有越变越高的交叉渗透可能性。原本是快递行业第一的顺丰速运公司,因它和电商有紧密的关系,所以选择以社区实体店+网购预售+快速配送的模式来布局社区O2O。2014年5月18日,全国518家顺丰嘿客店开业。从未来的发展和规划来看,顺丰速运还将在全国范围内继续扩大嘿客店的布点,以完成其在最后一公里的客户与市场的结合。嘿客店有四大服务体系,一是物流,二是虚拟销售,三是便民服务,四是金融类服务。O2O是未来商业的发展趋势,特别是随着国内电商的快速发展日渐成熟,便利店在本地社区生活服务中的优势愈发突出,成为各大商业巨头纷纷抢滩的“战略要地”。尽管尝试的路途中可能面临许多绊脚石,但便利店O2O潜力和前景让所有人都不敢小觑。摘要里没有本文章的核心内容。摘要应该是本文章的简要介绍
关键词顺丰速运嘿客店社区便利店O2O模式发展战略

SF EXPRESS HEY INN DEVELOPMENT STRATEGY RESEARCH
ABSTRACT
Crossover in the field of almost every day, especially in the electricity business, finance, logistics, these three areas particularly evident, and these three areas in the future there will be a change for the higher possibility of cross-fertilization. Originally the express industry is the first SF EXPRESS, because of it and electronic business have a close relationship, so choose munity entity shop, online booking and rapid delivery munity O2O pattern to the layout. On May 18, 2014, 518 SF EXPRESS hey inn opened throughout the country. From the perspective of the development and planning of the future, SF EXPRESS will also continue to expand across the country hey inn location, plete the last one kilometer of bination of customer and market. Hey inn has four service system, it is the logistics, the second is the virtual sales, three is a convenient service, financial service is four. O2O is the development trend of future business, especially with the rapid development of domestic electricity increasingly mature, the advantages of convenience stores in the munity life service is increasingly outstanding, e each panies break into "strategic". Although journey may face many barriers to try, but convenience store O2O potential prospects and let everyone not underestimated.
KEY WORDS SF EXPRESS hey munity convenience store o2o mode online tooffline mode; development strategy
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