关于中国电信市场移动支付方面分析.ppt

Mobile Your Life:A Mobile Payment Solution For SK
By Wang Chen, School of Economics and Management Ma Linian, School of Economics and Management Li Gang, School of Economics and Management
Outline
petition situation of China Industry

The change of operators’ e structure

The trend of the service evolution

Mobile payment is a smart choice for China

SK has mature operation experience in Mobile Payment

Transportation and micro-payment is Feasible and Potential for China

Description of Transportation card service

Description of Micro-payment service

Criteria of choosing a long-term profitable strategy

Market plan of the strategy

Strategy for Phase 1, 2,3 in details

mercial alliance to provide total mobile financial service for subscriber
Goal
Why is Mobile payment?
What is Mobile payment?
How to Mobile payment?
petition situation of China Industry
Before the reform
After the reform
3G Brand & Network license
TD-SCDMA
WCDMA
CDMA2000
Brand
&
Tech
Market Share of e
Market Share of mobile subscribers
Source:Information and Technology Industry Department of PR. China
After the reform of industry, China Mobile still seize the dominant position, although TD-SCDMA has some paring with WCDMA and CDMA2000.
launching 3G service, all the operators release their 3G brands and try to create their advantage in the 3G service. Specially for China , it launch its 3G brand as “WO” as last one.
Fixed operator
The change of operators’ e structure
Source:Annual report of , Vodafone, Verizon, Ericsson business consulting technology.
With ing, Data service and Value-Add service seize more and more important place in operators’ service structure and contribute more and more in the e structure;
With the price of voice service falling, the operators will more and more depend on VAS to keep e increasing.
The trend of the service evolution
Basic munication demands for all users
Diversif