股票票据票样PPT培训课件.ppt

中文摘要:
在第六届品牌策划推广大赛活动中,我们将在广商校园内开展一系列的宣传推广和产品展销活动,提高“皇上皇”在学生消费群体中的知名度,把“皇上皇”高贵大气的形象灌输到学生群体心中。本公司在此次活动中对大学生消费群体的市场环境进行了一系列的分析,根据这些分析确定品牌推广的目标市场战略及营销组合策略,并通过效果预测,及时调整策划方案,以期达到预定目标。
Abstracts:
In ing 6th Contest of Brand Planning and Promotion, we are going to spread out a series of publicity and promotion activities in Guangdong University of Business Studies, so as to increase the reputation of Huangshanghuang among student consumers and make the nobler image of -take root in the mind of the students. During petition, pany will conduct a series of analysis on marketing environment to develop our target marketing strategies and marketing mix. Besides, by bination of effect forecasting and business plan adjustments, we will achieve our intended goal.

目录
一、公司介绍 Corporation introduction …………………… 1
二、营销环境的分析 Analyzing the marketing environment……………… 1
行业分析 Analyzing the industry
竞争者分析 petitors
消费者分析 Analyzing consumers
产品分析 Analyzing products
三、SWOT分析 SWOT Analysis …………………………………………13
四、营销目标 Marketing Targets ………………………………………16
五、目标市场营销战略 Target markets and marketing strategies………… 17
Segmenting markets
Selecting target markets
Target markets positioning
六、品牌策略 Brand strategies ………………………………………21
七、营销策略 Marketing Mix Strategy………………………… 23
产品与包装策略 Products and packaging
定价策略 Pricing
分销策略 Distribution channels
促销策略 Promotions
八、具体方案 Concrete Project………………………………………30
九、财务管理 Financial management …………………………… 36
十、人力资源管理 Human resources management…………………… 39
十一、应急措施 Contingency plan…………………………………… 44
十二、效果预测 Impact forecasting…………………………………… 46
十三、参考文献 Bibliography………………………………………… 47
十四、附录 Appendix …………………………………………… 48
市场调查问卷 marketing research survey
评估关键绩效指标和衡量标准 Appraisals on crucial performance index and measured standards
效果预测的具体方法 Specific Methods of Effect Forecasting
策划书信息反馈表 Feedbacks on information of the business plan
一、公司介绍
皇上皇品牌属广州岭南国际集团属下的广州食品企业集团有限公司,公司是全资国有肉食制品生产骨干企业,始创于1940年,从前店后厂的作坊式加工场发展为