写字楼物业费测算标准及模板[精品].doc

中国电视相亲类栏目的生态研究
——兼论《非诚勿扰》栏目的传播策略
摘 要
2009年底至今,中国电视相亲类栏目复兴于各卫视频道,《非诚勿扰》、《我们约会吧》、《婚姻保卫战》等栏目不断刷新收视率,形成新一轮电视相亲类栏目的跟风。虽然栏目的互动形式突破传统交友方式,显现电视媒体强大的生命力,但在2010年 6月,广电总局先后两次下发《广电总局关于进一步规范婚恋交友类电视节目的管理通知》和《广电总局办公厅关于加强情感故事类电视节目管理的通知》两份文件,对中国电视相亲类栏目中出现的造假、低俗等问题“开刀",认为影响了社会主流价值体系的建设和发展,并且作出严格规定。因此,面对重新回归电视媒体的相亲类栏目更需要受众冷静的思考和理性的分析。本文从电视相亲类栏目的实际背景出发,以媒介生态学为视角,解读中国电视相亲类栏目的影响范围、社会发展对中国电视相亲类栏目的挑战以及相亲类栏目的发展对策。以中国电视相亲类栏目的健康发展为目的, 对中国电视相亲类栏目的生态展开系统的研究和分析,并结合具体案例就《非诚勿扰》栏目的传播策略进行了深入的探讨。
关键词:相亲栏目;生态研究;传播影响;非诚勿扰
THE FOR MAT CRITERJON OF MASTER’S DEGREE PAPER OF ZHEJIANG UNIVERSITY OF TECHNOLOGY(REPLACE THESE LINES WITH YOUR THESIS TITLE)
ABSTRACT
Since the end of 2009,the television dating programmes in China have revived in various satellite the programmes such aS Fei cheng WU rao(1fyou are the one),Wo men yue hui ba(Let's have a dare)and Hun yin bao wei zhan(Defence fo厂 marriage)updating the ratings and a new round of television dating programmes following the the breakthrough dating approach of interactivities in the programme, suggesting the vitality of the television media’however,in June in the year of 20 1 0,the state administration of radio,film and television(SARFT)haS essively issued two documents Notification upon the management of further regulations of TV dating programmes-SARFT and Notification upon the management reinforcement of emotional stories TV p